I started to write this post on local link building and, and when I went to check my link building resources, I became distracted and actually started building links to my own website. It’s a common complaint among online marketers and SEOs that we hardly have time to market and/or optimize our own sites let alone keep up with client websites.
So I took advantage of my wandering attention span and got to work!
I now have up-to-date practical hand’s-on experience to tell you how you can claim your local business listing in a handful of top-tier directories in about two hours. Your prep time will add to the total time invested, but preparing a business profile will help speed things along and serve you as you continue to seek out local on-topic directories for your ongoing link building.
Creating a Business Profile
First off, create a Business Profile document. This will help clarify your thinking about exactly what your business does and/or the services you provide. You’ll be asked to provide a business description, so you want to prepare several in varying character lengths (150 – 500 characters) to have handy to cut and paste into this field. Start with 250 characters including spaces and shorten (or lengthen) as necessary. Read the rest of this entry »
