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Grasshopper Needs New Field to Master

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seo-dojo-trainingLike every freelance online marketer, I sit in front of my computer all day, every day. I follow fascinating tangents and dig deep into back link profiles to the point where I rarely remember how I ended up on a particular website unless I document it.

My husband and son both remember me saying that “I don’t see the Internet providing any real business value” back in 1997. I cringe now, and we all have a good laugh, but, in my defense, I made that statement only because I could never find anything I was searching for. Hence, the appeal of search engine optimization when I stumbled upon an online experiment that provided the impetus and gateway to a new career.

Since then, I’ve had the good sense to follow my instincts and a few industry veterans I trusted. Michael Martinez is one of them. Lee Odden another. Read the rest of this entry »

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Do-It-Yourself Online Marketing Tools & Tips

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If you’re confused by search engine marketing, pay-per-click, high rankings, link popularity and this whole Internet Marketing “thing,” you’re not alone. It’s why I recommend the Search Engine Guide dedicated to small businesses and their online marketing needs. It’s the best way to get up to speed fast, short of hiring me, of course!

Boogie Jack – Tips and resources for all skill levels. A webmaster’s resource site featuring free graphics, HTML tutorials, CSS tutorials, copy and paste JavaScript, and cool products you won’t find elsewhere.
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Best Online Marketing Tools – 2009

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I review and use a number of both free and paid online marketing tools frequently. Depending on the size of your company and the business goals of your website, I believe the following resources will increase your productivity and Web marketing analysis into 2010. I know they did for me in 2009.
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Keyword Research: Reviews, Tips & Tactics

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Keywords are the lifeblood of any website. Hopefully, you’ve completed in-depth, keyword research before you’ve designed your site.

Anyone can rank #1 for a keyword, but if no one’s searching for it, who cares? If you’re blushing because you forgot this critical first step, don’t worry. Keyword research never ends.

When Free Keyword Tools Aren’t Really Free

Webmasters have come to rely on Google’s keyword research tool because Google drives the majority of search volume. With the recent Yahoo!-Bing partnership, and Yahoo! effectively out of the search game, time will tell if Bing will make a dent. Bing still drives millions of search queries per month, so it may be wise to familiarize yourself with Bing’s Webmaster tools as well.

Every competent search marketer begins with keyword research. They take the time to learn and evaluate many tools, both free and paid. Over time, we come to have our favorites. Before I tell you which keyword research tool I prefer, here is a snapshot of the pros and cons, based on my experience, of the primary research tools available today.
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