SEO Tactics

SEO Fundamentals: How to SEO Your Website

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seo-basicsOff all the definitions for “fundamentals,” the one I like best is “down to bedrock.” It’s not commonly used but, for this SEO fundamentals post, I think it fits. The phrase is defined as meaning “Down to basics or fundamentals; down to the essentials.” Bedrock is literally a hard, solid layer of rock underlying the upper strata of soil or other rock. By extension, it’s any foundation or basis.

So the question then becomes, “How do I lay a rock-like foundation for my website that will provide a solid base from which to grow?” Read the rest of this entry »

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Want Better Search Results? Write Better Page Titles.

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web-page-title-tipsOne of the hardest things to convey to people outside the search industry is that SEO, in addition to requiring some technical proficiency, also encompasses research and writing skills. Your Page Title will almost always trump any technical ranking factor, unless the page URL lands in your robots.txt file. Then, even the most laser-focused page won’t be crawled.

Matt Cutts, Google Webspam Team, recently wrote about Page title tips on Webmaster Central. Essentially, he shared what most of us in the industry have known for a long time: Page Titles are an important part of page results. Of course, they don’t disclose why they’re stating the obvious (to SEOs anyway) now.

“We use many signals to decide which title to show to users, primarily the <title> tag (emphasis added) if the webmaster specified one,” said Cutts. Read the rest of this entry »

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All You Really Need to Know About Optimizing Your Blog Posts

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hot-blogging-tipsBlogging used to be a lonely pursuit. Now, blogging has reached a critical mass. All of a sudden, everyone’s a publisher. With all these content creators, there’s no shortage of blogging advice. I’ve decided to join the crowd, but only to simplify your life, not complicate it with another long list of how to promote your content. That’s why you hire an online marketer. For now, my advice is to just write regularly about what you know or about what you think your customers want to know. As far as “optimizing” your blog post for search engines, there are only five places you need to care about.

5 Keyword Hot Spots

I started blogging on Typepad before I knew anything about SEO. Nor did Typepad, I found out. In the early days, a blogger couldn’t customize anything or influence search engines other than through internal linking and on-page keyword focused content. In a way, it was good training because most everything I learned about SEO came from trying to figure out how to optimize my website with my right arm tied behind my back. Read the rest of this entry »

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Oh No! I Lost My SEO.

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fearful-of-losing-rankingsOne of the greatest fears small business owners face when considering redesigning their website is that they’ll lose their search engine rankings. If you’re currently ranking #1 for your key term, it’s hard to justify risking changing anything on your website. You simply don’t know which of the 200+ signals Google’s using to determine your website’s rank. I’m here to reassure you that, if you keep a few elements in place, your new website will not disappear from the search results.

If you keep keywords, the URL, Web copy and meta tags the same on your new website as that of the website you’re migrating, nothing bad will happen. You won’t lose your SEO.

That’s not to say you’ll gain much either. Read the rest of this entry »

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Experience

Nicolette Beard blogs for clients who are busy running their businesses but who recognize the value of educating and engaging with their customers.

She writes on a variety of topics ranging from B2B electrical supplies to motorcycle accessories and pretty much everything in between.

And, as you can see from this blog, she has a few things to say about search and social too!

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