Social Media Marketing

Social Media Framing

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social-media-framing-hierarchyI’m a big fan of the people at Forrester Research and devoured the book, Groundswell: Winning in a World Transformed by Social Technologies, when it was published in 2008. I think they, well, wrote the book, when it came to defining a social media strategy.

The one thing that’s changed over the course of four years and, in the wake of Google’s Panda update, is that website owners must now all be “Creators.” At the time, this profile ranked the second lowest for U.S. adults online at 18%. Most of us still prefer to remain “Spectators.”

Chris Jones @SourcePOV brought the complexity of social media measurement and strategy into sharp relief in outlining the 5 Stages of Social Media Maturity. The key concept in social media engagement is how, when, why and where to energize your customers or constituents. And each target audience requires a unique approach and possibly a different technology platform. Read the rest of this entry »

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Blogging By the Numbers

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blog-writing-tools-reviewBlogging has become the number one social media marketing tool today. If you’re serious about online marketing, your blog is your hub for all your inbound marketing efforts. You use it to push out content and your readers/customers amplify your words or message to their friends and business associates. Blogging is the best thing since sliced butter — until it’s not.

With the explosion of any new medium (although I would argue that blogging isn’t new), a number of compatible tools emerge. Just think of all the tools you have to manage your search engine optimization (SEO) efforts. Some of these tools serve us and some do not.

Blog Writing Tools for SEO. Not!

I believe that tools claiming to help you blog better or “SEO your blog” are doing you a disservice at best and cluttering up the Web at worse. Who needs more flotsam clogging the stream of information flowing on the Net? Read the rest of this entry »

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How to Engage in Blogger Outreach

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how-to-reach-bloggersAs a blogger and an online marketer engaged in blogger outreach, I have a unique perspective on the best way to approach bloggers. Sometimes, we learn best by knowing, first, what not to do. Following are a few approaches that left me shaking my head.

1.  Off-topic – A blog about midlife crisis men is not interested in reviewing a play in Chicago or promoting an Alzheimer’s information portal. If a blog invites guest posting, read the guidelines. Mine are very specific about the topics I feel are of interest to my readership. In the past, I responded to these emails, but now state that “off-topic” website link requests will be ignored. Oddly enough, I rarely receive link requests from other bloggers in my niche.

2.  No personalization – My name is easily found on my blog. In fact, my name is all over the Internet. It is sheer laziness not to click on the “About” page and learn to whom they will be addressing their request. Blogging is my personal creative expression. If you want me to be responsive, it helps to address me by name instead of “Hey!”

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Making the Case for Social Media

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Get-with-social-mediaIf you spend at least one hour a day performing email tasks, then you have time to involve yourself in at least one social outlet performing social media marketing. While stories abound about people (or employees) spending all day on Facebook, when you understand the strategy that drives your company’s social engagement, you can, and will, harness the power of social networks to your advantage.

5 Compelling Reasons to Start Getting Social Now

1) It’s inexpensive and, in many cases, free. There are no costs associated with setting up a Twitter account, a Facebook business page, or a LinkedIN profile. Setting-up a hosted blog on TypePad, for example, costs $4.95/mo.

Alternatively, you can launch a self-hosted blog on a WordPress template that’s already designed to be SEO-friendly and with easy-to-install social media plugins. Registering a domain costs about for $100/year. I do, however, recommend finding a developer experienced in WordPress as there’s still a learning curve to any new technology but, after that, there’s no maintenance fees, unless you want to hire a blog writer. Read the rest of this entry »

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Experience

Nicolette Beard blogs for clients who are busy running their businesses but who recognize the value of educating and engaging with their customers.

She writes on a variety of topics ranging from B2B electrical supplies to motorcycle accessories and pretty much everything in between.

And, as you can see from this blog, she has a few things to say about search and social too!

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