http://www.slmkt.com Searchlight Marketing | Naples - SW Fla. Wed, 25 Jan 2012 16:54:58 -0500 hourly 1 http://wordpress.org/?v=3.3.1 http://www.slmkt.com/website-optimization/web-design-strategy/#comment-201 Don’t Mistake Your Web Guy for an SEO | Searchlight Marketing | Houston - Naples Wed, 25 Jan 2012 16:54:58 +0000 http://www.slmkt.com/sljune/?p=473#comment-201 [...] I’ve seen Web developers sabotage their client’s website and even hold it [...] [...] I’ve seen Web developers sabotage their client’s website and even hold it [...]

]]> http://www.slmkt.com/social-media-marketing/defining-social-media-strategy/#comment-200 Social Media: Steps - Needs - Capabilities | Searchlight Marketing | Houston - Naples Thu, 12 Jan 2012 21:50:27 +0000 http://www.slmkt.com/sljune/?p=358#comment-200 [...] I’m a big fan of the people at Forrester Research and devoured the book, Groundswell: Winning in a World Transformed by Social Technologies, when it was published in 2008. I think they, well, wrote the book, when it came to defining a social media strategy. [...] [...] I’m a big fan of the people at Forrester Research and devoured the book, Groundswell: Winning in a World Transformed by Social Technologies, when it was published in 2008. I think they, well, wrote the book, when it came to defining a social media strategy. [...]

]]> http://www.slmkt.com/link-building-strategies/leveraging-your-digital-assets/#comment-176 Expert Link Builder Advice | Searchlight Marketing | Houston - Naples Thu, 08 Dec 2011 22:19:14 +0000 http://www.slmkt.com/?p=1107#comment-176 [...] you were looking at your website with a critical eye, did you inventory any link-worthy assets? You need incentives for other Webmasters to link to you. You may already have a number of digital [...] [...] you were looking at your website with a critical eye, did you inventory any link-worthy assets? You need incentives for other Webmasters to link to you. You may already have a number of digital [...]

]]> http://www.slmkt.com/online-copywriting/persuading-with-personas/#comment-167 B2B Marketing: Focusing on True Engagement | Searchlight Marketing | Houston - Naples Fri, 02 Dec 2011 15:29:38 +0000 http://www.slmkt.com/sljune/?p=248#comment-167 [...] Before you think about a media campaign, make sure you have relevant content or landing pages and/or a way to capture traffic and conversions. Without that email address, you’ll never be able to continue the conversation with your B2B stakeholders. [...] [...] Before you think about a media campaign, make sure you have relevant content or landing pages and/or a way to capture traffic and conversions. Without that email address, you’ll never be able to continue the conversation with your B2B stakeholders. [...]

]]> http://www.slmkt.com/website-marketing/b2b-online-buying-process/#comment-166 Web Marketing B2B | B2B Advanced Strategies | Searchlight Marketing | Houston - Naples | Searchlight Marketing | Houston - Naples Fri, 02 Dec 2011 13:22:07 +0000 http://www.slmkt.com/sljune/?p=381#comment-166 [...] While space doesn’t allow me to elaborate on the complexity of developing the Persuasion Architecture® for your site, writing for both your right-brain and left-brain decision makers will help shorten the B2B buying cycle. [...] [...] While space doesn’t allow me to elaborate on the complexity of developing the Persuasion Architecture® for your site, writing for both your right-brain and left-brain decision makers will help shorten the B2B buying cycle. [...]

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