Web Marketing & SEO Copywriting

Don’t Mistake Your Web Guy for an SEO

Nicolette Beard — Wed, 25 Jan 2012 15:00:00 +0000

I laugh every time I recall my Web developer telling me that one of her client’s thought that she was a search engine. I know that those outside the online marketing and SEO arena feel completely in the dark when it comes to search engine optimization. I know because I talk to business owners every [...]

Don’t Mistake Your Web Guy for an SEO is a post from: Web Marketing Consultants

SEO Fundamentals: How to SEO Your Website

Nicolette Beard — Thu, 19 Jan 2012 15:00:00 +0000

Off all the definitions for “fundamentals,” the one I like best is “down to bedrock.” It’s not commonly used but, for this SEO fundamentals post, I think it fits. The phrase is defined as meaning “Down to basics or fundamentals; down to the essentials.” Bedrock is literally a hard, solid layer of rock underlying the [...]

SEO Fundamentals: How to SEO Your Website is a post from: Web Marketing Consultants

Want Better Search Results? Write Better Page Titles.

Nicolette Beard — Tue, 17 Jan 2012 15:00:00 +0000

One of the hardest things to convey to people outside the search industry is that SEO, in addition to requiring some technical proficiency, also encompasses research and writing skills. Your Page Title will almost always trump any technical ranking factor, unless the page URL lands in your robots.txt file. Then, even the most laser-focused page [...]

Want Better Search Results? Write Better Page Titles. is a post from: Web Marketing Consultants

Social Media Framing

Nicolette Beard — Thu, 12 Jan 2012 20:50:00 +0000

I’m a big fan of the people at Forrester Research and devoured the book, Groundswell: Winning in a World Transformed by Social Technologies, when it was published in 2008. I think they, well, wrote the book, when it came to defining a social media strategy. The one thing that’s changed over the course of four [...]

Social Media Framing is a post from: Web Marketing Consultants

Brand Bias & the Thought Police

Nicolette Beard — Tue, 10 Jan 2012 14:00:00 +0000

A search and social opinion piece has been incubating in my mind for several weeks, first instigated by one of my favorite instigators, Aaron Wall. In May 2011, Aaron pointed out yet another Google hypocrisy; Google admitted to brand bias in search results. He also details Google’s pro-brand history from 2003 to present. For months, [...]

Brand Bias & the Thought Police is a post from: Web Marketing Consultants