Case Studies

A Case Study is a puzzle that has to be solved.

First, we present the business challenge. In an SEO Case Study, the challenge being addressed generally falls into two categories: Technical SEO and search visibility.

Most clients, however, simply want to understand either why their website is not being found on search engines or how to get more traffic from search engines. These may sound like the same issue but in the following Case Studies you’ll notice the fine distinction between a Fortune 500 company with internal problems despite using a Google search engine and a local business whose website was not seeing any traffic at all due to many SEO technical mistakes.

Next, we analyze for cause and effect to identify common errors and propose expected results. We call this the “If this, then this” scenario. With every SEO project, there are unexpected results. So we try not to assume anything, but work from the solid SEO foundation we’ve acquired over the years.

Then, we lay out what we did (the approach) without actually giving away all of our tactics. Good case studies give your readers just enough information to know that a solution exists. But the purpose of sharing a Case Study, (let’s be honest here), is to entice a client prospect to identify with that specific challenge and give you a call.

In presenting these SEO Case Studies, we hope that you come to understand that every website is different and each solution unique.

We were fortunate in that these clients followed our advice. If they had not, we couldn’t present these SEO Case Studies for your benefit.